PopOffsets Brand and Website
PopOffsets is a project of the Optimum Population Trust. It is unique - the first project in the world that, simply and transparently, enables individuals and organizations to offset their carbon footprint by funding the unmet need for family planning.
We have worked with David and Carl (founders of the scheme) for many years on numerous projects and have a great working relationship with them. They approached us with great trust as, initially, the project had to kept secret from even the most inner circle of their staff!
We were invited to to develop a unique name, brand, logo and website which would be launched to coincide with the Copenhagen Climate Conference in December 2009. The entire business was to be managed online. Our team developed a unique online calculator for the scheme and integrated the ability to process payments online and automatically email a PDF certificate to the user.
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