Thank EMI it's Christmas
E.M.I. are one of the biggest record labels in the world and they wanted to wish all of their customers a very Merry Christmas!
Squidge Media were asked to develop an online advent calendar for the label which suggested a great Christmas present and gave the user the opportunity to enter a competition to win a fantastic prize every day, plus the chance to win another top prize on the instant win scratch card!
Viral marketing and mailin list sign-up was a big feature of this campaign and every page encouraged users to share the day's present with their friends on Facebook and Twitter and also featured mailing list signup forms and artist widgets.
The measure was a very, very succesful campaign with more than 18,000 unique sign-ups!
Client: The Creative Corporation
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